One smart way to learn about cord blood banking is from a parent who has recently explored the options for his or her newborn. Nancy Eways, mother of three, is just that person. She’s been a CBR employee for five years, and when she got pregnant with her first child about three years ago, she knew CBR was the company to bank her newborn’s cord blood stem cells. As a highly trained CBR cord blood education specialist, Nancy helps parents navigate the world of cord blood banking. From basic questions to what to expect on the day of delivery, Nancy takes time with parents to educate them and make them feel comfortable. Continue reading to find out more about Nancy’s unique perspective as a CBR employee and client.

CBR: How long have you worked at CBR, and what originally drew you to the company?

Nancy: I have been with Cord Blood Registry for five years, and I initially started as a customer service representative. The more time I spent interacting with clients, the greater my interest grew in becoming a cord blood education specialist.

CBR: For our readers who are new to CBR, what is the role of a cord blood education specialist?

Nancy: A cord blood education specialist, CBES, educates expectant parents, and any other caller, on the benefits of cord blood banking. We answer any and all questions, and take parents through the process of what to expect on the day of delivery with the collection. We let parents know about all their options, including public banking if they feel that privately storing may not be right for them.

CBR: What do you enjoy most about being a CBES?

Nancy: Talking to and educating families who have never heard about cord blood banking.

CBR: When speaking with a potential client, you provide him or her with a lot of information about newborn cord blood banking. What are the most important things that you hope the person remembers after the conversation?

Nancy: I hope that potential clients remember that CBR has the highest published cell recovery yield as well as the family bank with most experience in storing and releasing cord blood samples.

CBR: Why did you decide to bank with CBR?

Nancy: Setting aside the fact that I work for the company and know their values and commitment, there is a reason CBR is number one in the industry—the company is obsessed with quality and helping ensure that families have the best possible sample in storage available for use should it ever be needed.

CBR: How has your perspective as a CBES changed now that your own children’s cord blood is banked with CBR?

Nancy: I feel lucky that I have had the time to learn about the value of cord blood stem cells before I ever started having a family.  When speaking to prospective clients, I let them know I’m a parent who has stored for my three children and am very happy with my decision. But I also explain that I understand cord blood banking is a difficult decision.

CBR: Tell us about your kids!

Nancy: I have three boys! My oldest son and leader of the pack is two years old. My middle child is just ten months old. He’s still my baby and now has to share that title with the newest addition to our family, who was just born last month.